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Search Engine Marketing vs. Social Media Marketing

by Keri Honea on January 10, 2012

social media advertising e1326228531995 Search Engine Marketing vs. Social Media MarketingSo you’re ready to start a PPC ad campaign. You have the budget approved, you have ad copy, and you have your landing pages optimized and ready. Question now is, which online marketing venue do you choose? Search engine marketing or social media marketing?

Let’s get the obvious out of the way first. If your company is not actively using Twitter, Facebook, or LinkedIn–which is a big mistake, just saying–then you do not need to even consider social media marketing. Sign up for an Adwords account and set up your PPC campaigns there. Before you look at Bing’s Adcenter, read about our experiences.

Now that that elephant is out of the room, I will answer the original question with a non-definitive answer: there are great benefits for implementing both types of online marketing. In fact, I personally recommend a healthy combination of Google ads and Facebook ads. Interested? Continue Reading...

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Tips for Effectively using Holiday Colors and Graphics for Design

by Brittany Horton December 2, 2011

This time of year is always fun for those creative types and designers, and even those who just like to have fun with making their own designs, because we get to get in the holiday mood, turn up the music, and have fun! There are a lot of elements that can be used in holiday [...]

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Social Media Management vs. Community Management

by Keri Honea November 18, 2011

For a long time, I thought that social media management and community management were the same thing. After all, they both use virtually the same tools for engaging their audiences: blogging, email marketing, and social media. But believe it or not, social media managers and community managers have very different functions in the world of [...]

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Facebook Ads vs. Sponsored Stories

by Keri Honea November 10, 2011

If you’ve logged into Facebook once, you’ve seen the ads in the right sidebar. They’re downright impossible to avoid, much like search engine ads, which is why they are one of the most appealing new forms of online marketing. In addition, the ads are far less expensive than search engine ads, and they have a [...]

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How to Create a Custom Facebook Landing Page

by Brittany Horton November 3, 2011

Have you been to a business Facebook page and been welcomed with a wonderfully designed, interactive, and useful welcome page? That is a custom HTML Facebook Welcome page. So how do you create one for your Facebook business page? I plan to answer exactly that. First you of course need to have a Facebook page [...]

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