Google is constantly tweaking their search algorithms, for better and for worse, in their constant battle for ensuring that 1) Google searchers find what they are looking for, and 2) Google searchers have the best search experience possible. In March of this year, they added a whole list of tweaks and fixes to better serve its users as well as sending their Panda to smack down the sites who need it and prop up the sites who deserve it.
The entire list of updates is massive, so I’ll only discuss the big ones that really affect search and search rankings. If you would like to see the complete list, you can on Google’s blog.
- Improvements to handling symbols for indexing. In the past, Google has always ignored any symbols used in a search query, but they’ve decided to change their tune a bit. For now, the following symbols will be considered in search indexes: “%”, “$”, “\”, “.”, “@”, “#”, and “+”.
- Improvements to results for navigational queries. A navigational query is a search where users are trying to search for something from a particular website. This update provides better search results for those who may not know the right URL or the URL they use has no content (parked domain). The improvements also include navigational query combinations with local search terms. Interested? Continue Reading…
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