So you’re ready to start a PPC ad campaign. You have the budget approved, you have ad copy, and you have your landing pages optimized and ready. Question now is, which online marketing venue do you choose? Search engine marketing or social media marketing?
Let’s get the obvious out of the way first. If your company is not actively using Twitter, Facebook, or LinkedIn–which is a big mistake, just saying–then you do not need to even consider social media marketing. Sign up for an Adwords account and set up your PPC campaigns there. Before you look at Bing’s Adcenter, read about our experiences.
Now that that elephant is out of the room, I will answer the original question with a non-definitive answer: there are great benefits for implementing both types of online marketing. In fact, I personally recommend a healthy combination of Google ads and Facebook ads. Interested? Continue Reading...
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