In almost anything that you do, such as driving, shopping, or in this case, creating or optimizing a website, there is a right and wrong way of doing it. When optimizing a website, the right method is known as White Hat SEO. The wrong method is called, you guessed it – Black Hat SEO. Which hat you choose to don as you create and optimize your website will have a significant impact on how well your site fares in the search engines and ultimately with your target audience.
White Hat SEO
White Hat SEO is one of the first things that you need to know before building or optimizing a website. White Hat techniques are legal and very efficient.
Results of Using White Hat SEO Techniques
When you integrate White Hat SEO techniques into your web site’s development or optimization,
- You will have an increased ability to expand and grow your site easily.
- Your site will less likey be banned from a search engine.
- Your site will have a better chance to rank well in the search engines.
- You will develop a better understanding of and and create a better user experience.
- Your site will please your current and prospective clients.
Black Hat SEO
Black Hat SEO is definitely something to avoid. Black Hat SEO is playing illegal tricks on the search engines, such as Google or Yahoo, to try to rank higher in the results page.
Results of Using Black Hat SEO Techniques
When you employ Black Hat SEO techniques when developing or optimizing your web site,
- Your site will like be banned from a search engine. (Which, by the way, is very difficult to overcome.)
- Your site will NOT satisfy your potential or existing clients.
- Your web site’s content will NOT be professional, rather be considered cheating.
- Your site will be considered unethical and illegal.
- Your site filled with spamdexing decreases the quality and guarantee of searches and results for all websites
To really make a great or fully optimized website, integrating White Hat techniques and avoiding Black Hat techniques is important. Not only will you have a clean and professional web site, you will keep your site out of trouble!