Adobe’s CS4 heralded as most compelling release in company’s history

by Louellen Coker on September 29, 2008

Johnny Loiacono, SVP, Creative Solutions Business Unit calls the launch of Adobe Creative Suite CS4 “the most compelling release in Adobe’s history.”

After viewing their product launch broadcast on September 23, 2008, I tend to believe it. Within this hour video on, Loiacano and leaders in the video, interactive and web, as well as design industries provide an elevated view of the exciting things that are available in CS4.
Assuring his audience that this “is no ‘dot’ release,” Loiacono shared that CS4 is made to help you move between the mediums with a product that comes in one little box. In this box—released in 19 languages to 178 countries, you’ll find

  • 13 products (all available individually)
  • 14 technologies (available in the suite packages)
  • 7 services
  • 6 suites

And in this compelling hour, it is almost impossible to remain calm. Not only are you going to be able to do some really cool things with the different products, you’re going to be able to do them in record time. For example, Loiacono twirls a 2G stitched image converted to a 3D sphere as quickly as you would if you were holding it in your hands. Granted, I’m sure he had a supercharged computer, but it is still impressive. For this release, Adobe used the efforts of over 1700 work years to streamline the workflow and users will now be able to complete tasks that currently take hours in mere minutes!
Are you excited yet? If this little tease isn’t enough to entice you, Adobe provides more in depth feature tours of each of the CS4 products on
The only disappointing aspect of the launch is that the product isn’t available just yet. Rumor has it, that CS4 will be available sometime in October, possibly around the 15th. You can, of course buy early at a variety of outlets and be one of the first to revolutionize your creative world. Upgrade and full license pricing varies based on particular product, suite, or upgrade you desire. Complete information is available at

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