Web Analytics and Usability: Two Sides of the Same Coin?

by Louellen Coker on February 15, 2009

Jim Machajewski, Director of Digital Media for Perot Systems, will talk about the differences between web analytics and usability testing at the February meeting of the Lone Star Community of the Society for Technical Communication (LSC). Jim worked previously for CoreMetrics, a company that offers one of the web analytics software packages. In his current role, he uses all kinds of analytical tools to determine the best feedback mechanisms for online communication. For more information about the February 19 meeting or to register, please visit the LSC programs page.

Leave a Comment

Previous post:

Next post: