What to do When Your Social Media Efforts Runs Amuck

by Louellen Coker on June 8, 2009

Social media is all the rage these days. And why wouldn’t it be? It’s relatively cheap, making it an equalizer in advertising power between small and large businesses. Anybody can do it. And while, technically, anyone can, if you’re taking your first steps into the social media realm, you’ll do good to pay attention to how those who have already blundered have handled it when their social media efforts have run amuck.

Hopefully, you’ll always have a firm grasp of your audience and focus on their wants and goals and never experience backlash from your audience. When I presented my Field Guide to Social Networking to the United Way of Denton County agencies, I also shared these clips of Motrin commercials as an example of how your audience will let you know if they don’t like what you’re presenting.

Advertisement Targeted to New Mothers Released by Motrin

Motrin Alternative Advertisement Created by an Unhappy Member of the Target Audience

Moral of the Social Media Marketing Story

Motrin pulled its advertisement shortly after it realized it had made a “boob” of itself and that its audience would indeed let them know. As you proceed into the wilds of the social media jungle, keep in mind that you’re not talking AT your community, you’re talking WITH them.

Do you know of other examples of Social Media efforts running amuck? Let us know in the comments.

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