Your Portfolio, An Extension of a Professional’s Personal Brand

by Louellen Coker on April 9, 2010

Facebook, Twitter, LinkedIn and Portfolio captures for Content Solutions

Clients can learn about Content Solutions via "portfolios" found on Facebook, Twitter, LinkedIn, our Blog, and our company Website.

A portfolio may be a technical communicator’s most important marketing tool. It showcases a person’s talents, abilities and breadth of work. It gives prospective employers and clients an opportunity to learn about skills and career direction. Louellen S. Coker, Founder and Chief Content Coach of Content Solutions, will be the featured presenter at the April meeting of the Lone Star Community of the Society for Technical Communication and she will speak about the importance of building a strong portfolio.

Coker stated, “Often communicators either do not have a portfolio or have not presented their works in the best possible manner. A professional portfolio can be as important and indispensable as a resume. As the focus of technical communication expands, the need for multiple media to present a communicator’s work is inevitable.” Rather than a single traditional portfolio consisting of hard copy work, in today’s environment, multiple—hard and electronic—formats are necessary to successfully portray your skills and career direction.

Louellen’s presentation, while touching on traditional forms of portfolios, will focus predominately on best practices for presenting your works through electronic means. Louellen S. Coker holds a Master of Arts degree in Technical Communication from the University of North Texas and a Bachelor of Arts degree from Baylor University. Louellen has conducted several conference presentations, published several articles, and occasionally teaches technical communication at the college level. Louellen believes in being an active part of the community.

Please join Louellen Coker at the April meeting of LSC to learn about the importance of building a broad and interesting portfolio on Thursday, April 15, 2010 at the Crowne Plaza Hotel in Addison.

Crowne Plaza North Dallas/Addison Hotel
14315 Midway Road
Addison, Texas

5:45 PM–Registration, Networking, and SIN SIG
6:15 PM–Announcements and Dinner
7:00 PM–Program
8:00 PM–Wrap-up
8:10 PM–Additional Networking

To view the menu and register online, visit and then click the Reservations link. You don’t want to miss out on this timely topic!

Questions? Comments?
Contact: Arroxane Eber, 1st Vice President and Programs Manager
E-mail: or

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