Social Media Dashboards: TweetDeck v. HootSuite v. Socialite

by Keri Honea on January 27, 2011

Keeping up with social media can definitely be overwhelming, no matter if you’re an individual user with multiple social media networks or a business monitoring multiple social media networks for multiple franchises. No one wants to keep fifty windows open at all times to monitor your Twitter, Facebook, LinkedIn, Foursquare, and Flickr accounts, and that’s why a few developers have come up with social media dashboard applications for your desktop.

It’s hard to say which is the best, but there are definite pros and cons to each. Here is a brief run down for the best social media dashboard apps available: TweetDeck, HootSuite, and Socialite.

TweetDeckTweetDeck

Pros:

  • Free
  • Monitors Twitter, Facebook, Foursquare, LinkedIn, Google Buzz, and MySpace
  • Allows multiple Twitter account tracking
  • Very customizable for your viewing preferences
  • Options for alerts of posts (chirps, desktop notifications, etc.)
  • Can schedule future posts
  • Can post on Facebook Pages you administrate
  • Can manage Twitter account directly from TweetDeck dashboard, such as blocking, reporting spam, following, unfollowing, and viewing profiles

Cons:

  • Bulky, difficult-to-manage interface due to its horizontal layout, especially if you have several accounts
  • Cannot monitor individual Facebook Pages for posts, comments, etc.
  • Has the most problems with connecting to Twitter API over all other applications

HootSuiteHootSuite

Pros:

  • Free for basic plan
  • Monitors Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, mixi, MySpace, and WordPress blogs
  • Can have multiple accounts for each
  • Can monitor individual Facebook Pages
  • Blog and comment on your WordPress blogs directly from HootSuite
  • Customizable views of all accounts with tabs, so you won’t have a giant, horizontal dashboard to scroll through
  • Set notifications for new posts
  • Schedule future posts
  • Can monitor RSS feeds such as blogs and Google Reader
  • With a pro plan, you can allow multiple users to access different social media accounts, which is very beneficial for companies with social media teams
  • Can manage Twitter account directly from dashboard, such as blocking, reporting spam, following, unfollowing, and viewing profiles

Cons:

  • Times out after inactivity, so you won’t constantly receive notifications if you haven’t looked at HootSuite in awhile
  • Adding team members is a little pricey: $15/per member/month

SocialiteSocialite

Pros:

  • Monitors Twitter, Facebook, Google Reader, RSS feeds, Flickr, and Digg
  • Allows monitoring of multiple accounts of each
  • Sports a vertical interface instead of horizontal, with all of the social media accounts listed in the sidebar, which is far easier to maneuver and glance at for all accounts at once
  • Can post and comment on Facebook pages straight from Socialite
  • Can manage Twitter account directly from dashboard, such as blocking, reporting spam, following, unfollowing, and viewing profiles
  • Customizable layout

Cons:

  • Costs $14.99
  • Mac App only
  • Can’t schedule posts, but this could be an updated feature later
  • If you have Twitter lists, it will retrieve posts from lists and main feed at the same time. If you follow over 150 people who tweet regularly and have them all in lists, then you will most likely be retrieving over 300 Twitter requests an hour, which will cause the Twitter API to hold your feeds until the next hour. As of yet, there is no way of turning off list feeds.

What do I currently use? I’m a fan of Socialite just for the vertical interface and the fact that I can check out my friends’ Flickr updates instantly. However, I also use HootSuite to schedule tweets and for WordPress.

{ 4 comments… read them below or add one }

Michele January 28, 2011 at 6:22 pm

I like HootSuite the best, though I’ve dabble in CoTweet every now and then. Each of them have their pros/cons as you’ve explained so well. I’ll check out Socialite. Hadn’t heard of it before today, and am always looking for good Mac Apps to use. Thanks! 🙂

Louellen Coker February 24, 2011 at 7:36 pm

Michele, Be sure to let us know what you think after you’ve had a chance to check out Socialite.

Scot Hacker April 21, 2011 at 3:40 pm

I’m curious why you didn’t include the native/official Twitter client for Mac in this list? No, it can’t do other social networks or scheduling, but it’s hands-down the most pleasant to work with multiple Twitter accounts. Super clean UI, super keyboardable… the best user experience of the bunch, IMO.

Keri Honea April 21, 2011 at 4:23 pm

I believe at the time I wrote this, Twitter for Mac was not out yet. However, I wanted to focus solely on platforms that covered several social media sites. If you just need Twitter, Twitter for Mac is the best by far.

Leave a Comment

Previous post:

Next post: