What is Your Blog About? – The Elevator Pitch

by Keri Honea on June 1, 2011

Elevator Pitch

Photo courtesy of William Freeman.

When you first start your blog, you may know exactly what your blog is about or you may only have an idea of what you want your blog to become. No matter what camp you fall into, it’s always a good idea to write a clear and concise statement that tells the world exactly what your blog is about and what your blogging intentions are.

For starters, such a “mission statement” will make a great tagline if you’re using this feature in WordPress. Secondly, it is very easy for your writing to get away from you and roll down a tangent, effectively taking you and your blog away from your main point. This can happen to any blogger, no matter if you know your blog’s focus down to last dotted i and crossed t.

Lastly and most importantly, your mission statement should instantly capture a potential reader’s intention.

In his book, 31 Days to Build a Better Blog, and on ProBlogger, Darren Rowse calls this your blog’s “elevator pitch”, because it should be short, sweet, and immediately intriguing; basically, it’s something a salesman would pitch to a client in 30 seconds while on an elevator. If the pitch isn’t short, sweet, and immediately intriguing, the potential client will simply walk out of the elevator without hungering for more information. Obviously, your goal is to hook potential readers into wanting more.

At Content Solutions, our main website contains our elevator pitch:

Creative Cross-Pollination of Content

Writing. Design. Web. Solutions. Engagingly integrated. User driven. Strategically deployed.

However, while our blog sets out to entice potential clients, our blog does far more than that. We educate. We share our experiences. We review books and apps. As such, our blog’s elevator pitch has to come from a different vine.

So, what is the Content Notes blog’s elevator pitch?

Creative Cross-Pollination of Content

Content Tales, Tips, and Reviews from Content Solutions.

Throughout June, we will be taking part in Darren Rowse’s 31-day blog challenge to build a better blog, and we invite all bloggers to join in to revamp and revolutionize your blog. Stay tuned as each day we share our experiences during this fun but full-of-hard-work journey, and please share your experiences with this challenge here or on our Facebook page!

What elevator pitch have you come up with?

{ 1 comment… read it below or add one }

William Freeman August 28, 2011 at 7:51 am

I hear a lot of so-called elevator pitches as part of some of the training work I do (my elevator photo is shown at the top of this blog entry). Most of these are over-effusive and full of adjectives that blur the message. At networking sessions, people tell me about ‘creating synergystic harmony’ and ‘over-enhancing client delight’ and other stuff I don’t understand – and, frankly, don’t want to. None of this guff makes it clear what these people do so I can’t see how they could benefit me or, more importantly, I can’t pass on the story to other people.
My advice is to start with the ‘ugly duckilng’ story before trying to create a ‘beautiful swan’ (if you recall the Hans Christian Andersen story). A simple, clear and adjective free message that you can build on.
One of my other rants is about the ‘unique selling proposition’ myth.
But that’s another story…

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