Twitter is a great tool to add into your arsenal of marketing utilities. The service continues to grown with businesses seizing the opportunity to market their products in simple 140 character updates. You can easily take advantage of this free service to boost your marketing strategy with five little tools.
Tweetdeck is quite possibly one of the most widely used Twitter desktop clients around, and since Tweetdeck was acquired by Twitter just last week, we can assume that it will only grow in popularity. The desktop client allows users to post one status to multiple accounts, schedule tweets, and customize the client to their liking. A popular feature is the ability to craft messages that extend beyond the 140 character limitations. If you are looking for a great client that sets the bar for all other desktop Twitter applications, this is the tool for you.
Hootsuite is a relatively new service that revolves around social media, and it provides big benefits to Twitter users. The more notable features include multiple Twitter account support, scheduling of updates, and various usage statistic. The easiest way to use this service is via the web interface, however they have desktop and iOS clients as well. For an all in one package that will aid you in staying connected, this tool offers a lot of benefits at no cost.
Let’s face it, 140 characters can be rather limiting, especially if you are going to include a website address in your update. Bit.ly is here to help you out. The basic account is free and allows you to easily convert any URL into a much shorter link for users to follow to your website. Where Bit.ly shines is in the ability to make these smaller URLs customizable and trackable, meaning you can see who is sending your URL around as well as attaching your company branding to it. In the world of brand recognition, this is invaluable.
During major news events, the Twitter service can become less than stable. If you are using services like Hootsuite to schedule your tweets, Twitter being down can cause a bit of a headache. Instead of racing around the internet trying to figure out if Twitter is up or down, this website tells you with a simple Yes or No answer. It does not get much simpler than that.
A great part of Twitter is its use of hashtags,or keywords, to set trending topics. These topics range from anything in pop culture to current events, yet have a powerful impact when it comes to marketing. Using the correct hashtags to take advantage of these trends is a great way to get your updates noticed, and thus further promoting your company. Trendistic shows you the trends of the last 24 hours, or as far out as the last 180 days. If you are designing a Twitter campaign, this tool can make the difference between a successfully targeted ad campaign, or one that falls short out of the gate.
No matter how you use Twitter, these tools have a little something for everyone. Do you have a favorite Twitter tool that’s not posted here? Let us know in the comments, we’d love to check it out.