Plugins for Marketing a WordPress Blog Post

by Brittany Horton on July 1, 2011

We recently shared 5 Tips for Marketing a WordPress Blog Post. This post will focus on a variety of plugins to that will make it easier for you to integrate those tips into your marketing efforts.

Facebook Fanbox Widget Settings

Facebook Fanbox Widget Settings

Facebook Plugins

Be active on Facebook. If you have a Facebook fan page, you will want to get Facebook Fanbox which creates a widget for you that connects to your Facebook, and gives you a few options of what to show, and can even show a few of your followers. All you need is to set your dimensions and enter in your page ID. It’s magic.

A drawback with this plugin is that it does slow down your page speed a little. There is a Facebook Fanbox Cache plugin you can try to use to help with this problem.

We also use an app on Facebook called NetworkedBlogs to create a an automatic Facebook post each time we publish a blog post.

Twitter Plugins

ContentNotes Tweet about a ContentNotes Blog Post

ContentNotes Tweet about a ContentNotes Blog Post

Twitter is a huge social media connection that will allow your message to spread to more than just your specific readers. This goes under the tip to “Be Social.”

For self-hosted WordPress users, you can use this Twitter Widget that displays your Twitter feed and allows you to choose what you want to display.

The developers provide instructions for installing and customizing a Twitter Widget to display a feed of your tweets on your site. Or you can choose to only display a “follow” Twitter button, available here.

From what I hear (I have not tested this), if you use one of the Twitter widgets that displays a feed of your tweets, you can use multiple widgets to connect to different Twitter accounts if you are wanting to. A great tool to use is automatically tweeting your blog posts using Tweet This plugin, followers can retweet your link to share to their followers and spread the word!

eNewsletter Sign-Up Form Plugins

Do you use Mailchimp, Constant Contact, or iContact to send your eNewsletters? If so, WordPress even has a few plugins that create widgets to allow users to sign-up for your eNewsletter directly from your website.

  • The Mailchimp Widget lets you display a Mailchimp sign-up form on your sidebar that is as large or small that you want, you can choose to only ask for email, or even allow the user to sign up for different lists. You can also get code directly from Mailchimp to add to your sidebar or anywhere else on your website, like your footer.
  • If you use iContact, you can use this iContact Widget on your sidebar to allow users to sign up directly from your website.
  • If you use Constant Contact you can use this plugin.
  • A newer plugin that allows you to ask commenters to sign up for your eNewsletter, provides a shortcode for you to use at the end of posts, and a sidebar widget looks like a good option if you are wanting to push your eNewsletter. It also connects to multiple newsletter providers, the Newsletter Sign-Up Widget.

Commenting Plugins

As we mentioned before, a great marketing tactic is to encourage your users to comment on your blog posts, ask them questions and get involved in the conversation. Your WordPress install, or your site come with a default commenting system, but if you are not happy with it, there are a lot of plugins that will extend or replace your commenting system.

  • We have discussed CommentLuv before.
  • Facebook Comments for WordPress allows your logged in Facebook readers to comment using Facebooks comments.
  • If you want to promote comment ratings from your commenters, you can use this plugin to allow readers to rate the comments and display those ratings.

Recent, Related, and Popular Post Widget Plugins

Recent Post Settings

Recent Post Settings

One of our recommendations for marketing your blog posts is to do interlinking on your blog. Your WordPress install comes default with Recent Posts, and even Recent Comments, but you can always find additional plugins on the WordPress Extend page that will do these, and more.

Here are some other plugins you can use to promote your blog posts on your own blog!

  • If you want to show readers your most popular posts, you can use this most popular posts widget.
  • You can also show your readers other related posts, they came to your site because they wanted to hear what you said, if they are interested, show them other topics they may be interested by using the Yet Another Related Post Plugin or this Related Posts plugin. You can choose to display these related posts at the bottom of your posts, or even on your sidebar.

If you have had success marketing your blog post with a plugin, please let us know in the comments. We’re always on the look out for great plugins!

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