by Sara Sherman on March 2, 2010
When we start online ad campaigns for our clients, we begin by explaining the difference between Google AdWords and Google AdSense campaigns. Both of these remarkable programs are designed to build up and strengthen your business. They get the public more familiar with your business, as well as help your business grow.
Google AdSense
Google AdSense is a free way to give your business the impressions (users actually hitting your site) it needs to help it succeed by providing popular ads on your business, organization, or personal pages. These ads can be put up in a variety of places such as your contact pages, your mobile site, feeds, and even on the result page of a search for your website. You can choose the location of the ads on your website. These ads would be relevant to your business, and they may either be an image ad, or text ad. The ads that are placed will earn you money for each valid click on one ad, and if you have multiple ads then you increase your chances of earnings. You will receive a check for all the earnings you receive at the end of each month.
When we performed a keyword search for the word computers. We found the MacRumors.com website that is using Google AdSense. Notice, below, the iTunes advertisement at the top center of the website, and also notice the Ads by Google icon at the bottom right corner of the ad which shows that the ad was placed by the Google AdSense program. Notice also that the ad is targeted at users who likely own an iPhone or iTouch and may also need something to help them clean up a messy music collection.
If and when a user clicks through to the product and makes a purchase, you (the owner of the website) will receive payment from the company. It’s a great way to make passive income.
AdSense will help you earn extra money through your website, may even help off-set the price of the domain and hosting, and gets your searchers to be more interested in your content. Some concerns of using AdSense on your website is that the ads that are placed may be ads of competitors, and why would you want to point your very own visitors to another website. Don’t fear, you are able to block certain websites and ads from appearing on your website. To get started with AdSense you will need to visit https://www.google.com/adsense, create an account, and follow the instructions on how to get the Adsense code onto your website. Then the easiest step yet, earn money!
Google AdWords
Google AdWords is a completely different program. Rather than adding an ad to your business, organization, or personal website, you will create ads specifically for your business to be displayed on Google search pages. These ads will be created and customized by you, and will include keywords that give good description of your business. These ads will be placed in the search results page that is related to your business.
You are charged each time a searcher/visitor clicks on your ad. No matter what your budget, you can choose how much to pay for AdWords, you are able to set daily limits as low as $10 per day. And for the individual ad clicks, you can spend anywhere from 0.1 cent per click or up to $10 per click for a suitable ad. Google AdWords determines the price of each click by the popularity of the search terms you decide to use . This program also provides keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. AdWords is a great way to make the ideal impression on your business, and put it out there for the world to see, and click on.
To find a Google AdWords advertisement for the same keyword, we searched “‘iTunes” from Google, and found the iTunes AdWords ads, as shown below. Notice the Target ad that appears on the upper right side of the screen highlighted in yellow. This ad relates to iTunes because they sell products that work with iTunes in their stores, Target create an ad campaign through Google AdWords and made their ad appear on the results page of a search of words, in this case, containing iTunes. You can also see the iTunes Official Store Ad in yellow under Sponsored Links on the top of the search results. These are the two locations you will find Google AdWords Ads.
To create an AdWords account, visit https://www.google.com/accounts and get started sending visitors to your website today! Google AdWords has been proven to expand your audience, and increase traffic to your website.
Google AdWords and Google AdSense are two very efficient and rewarding programs to help your business grow. With Google AdSense, you can earn the money from each and every click you receive. With Google AdWords, you never have to blow your budget, and you still get the results from the campaigns you create. AdSense and AdWords may be considered the perfect tool for those businesses who need and want the publicity. Google AdSense and AdWords differ in many ways, but they both have one thing in common; they are there to help your business grow!
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by Keri Honea on February 24, 2010
Google has been out to take over the world wide web for some time now. Ever since they created their stellar search engine, they have stealthily acquired many of the largest names in the Social Web. Blogger. YouTube. Picasa. Now, since it seems that the Internet giant could not buy out either MySpace, Facebook or Twitter, Google has decided to created its own social network: Google Buzz.
Google Buzz is like a Twitter, Flickr, and Facebook all rolled into one application that can be easily accessed through your Gmail account. Buzz connects to various sites, including YouTube, Twitter, and Google Reader, and shares your interactions with these web applications with your followers. Whenever you tweet, Buzz will tweet. If you upload a new video to YouTube, Buzz will announce it. You can also announce your status to your followers, just like you would on Facebook.
It all sounds grand, in a way. How nice is it to be able to look at one simple interaction for all your social web updates? Unfortunately, it is not that simple and Google has had a lot of grief over privacy issues since the launch due to the fact that the service was automatically turned on for all users, and it’s only now that Gmail users can turn the service off. Due to this overeager oversight, they now face one class action lawsuit filed in the United States and Canada is currently investigating the product for privacy law violations. In another story, a young women vehemently explained in her blog (which has been taken down for privacy purposes) that her abusive ex-husband was able to track her down due to Google Buzz publicly linking her Google Reader to her e-mail address.
Curious how Google Buzz works and is able to cause so many problems? Google Buzz will only initially follow those in your Gmail address book, and even then will only choose those whom you e-mail and chat with the most. You will, however, automatically follow any of your friends who have a Gmail account no matter the frequency of your correspondence. So forget any thoughts of incorporating your entire Twitter follow list into Buzz unless you know the e-mail addresses of each and every one of whom you follow. Google Buzz will also send recommendations to you of other people you should be following based on who you follow and your apparent tastes from your Buzzes, hence one major reason for the problems with privacy. Not to mention, Google Buzz also sends out e-mails to your followers all of your Buzzes, whether they are status updates, Google Reader additions, tweets, or YouTube uploads, to anyone they wish.
Since the privacy issue smackdown, Google has been working very hard to fix all of these privacy problems. Now Google Buzz users can restrict who sees their Buzzes as well as limit which applications can connect with Buzz, and of course now everyone has the option to turn the service on and off (scroll to the bottom of your Gmail page for the link).
I personally do not see a need for Google’s latest service since I use the desktop App TweetDeck for both Twitter and Facebook, and I have a feeling many other people feel the same way, especially since for the moment, it offers nothing in terms of businesses boosting their social web marketing. At least, that is how it seems to me for now and from a few experiments with it. Another Google enthusiast has a completely different view on the potential for social media marketing and advertising with Google Buzz. But that remains to be seen, and it will still be interesting to see what happens with Google Buzz, as well as what venture in the social web Google will take on (or try to take on) next.
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by Louellen Coker on February 22, 2010
Women Business Owners of Denton County will hold its monthly luncheon on Tuesday, March 2, 2010, at Oakmont Country Club, Corinth, Texas. “Why Women Pay Too Much…and What They Can Do About it” will be the topic of speaker Kurt Chase.
For 25 years, radio personality Kurt Chase had a very successful career in the auto industry. After moving into management, he often wondered why there weren’t more women salespeople and, while most sales were made to women, the game was being played differently. He wondered, too, how a level playing field could be created for women buyers, and why women seem to pay more…for cars, clothing, dry cleaning, and many other things.
For the past four years, Kurt has moved into the arena of radio as host of the Saturday morning “Automotive Edge” radio show on KSKY (9-10 a.m., 660 AM, 92.9 FM, 95.5 FM) and 10 a.m.-noon, 100.7 FM, The Word. He is now doing what he wanted so much to do at the dealership level: “Helping people so, in turn, they are able to help others.” He says, “Now, as host of my own show, I am able to educate people to open that part of the mind that says, ‘I get it,’ and move forward to reach their true potential.”
In his program entitled, “Why Women Pay Too Much…and What They Can Do About it,” Kurt will share the knowledge he has gained in the arena of retail car sales and management, and how women can take steps to create a level playing field in all areas of life.
Registration and networking begins at 11:30, with a luncheon and speaker to follow, 12 noon-1:00 p.m. Register online at www.wbodc.org by Thursday, February 25, 2010. With timely reservations, the luncheon and program cost is $15 for WBODC members and $20 for guests. After February 25th, the cost is $20 for WBODC members and $25 for guests.
The Women Business Owners of Denton County is a non-profit organization established to strengthen women owned businesses economically, socially, and politically via energizing and expanding its members’ centers of influence. Our vision is to create productive, interactive groups of business people.
Louellen Coker serves as the organization’s 2010 Past President.
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